About PNW Advocacy
Our Company
PNW Advocacy was founded by Julia Gorton to give Washington state employers and industries a stronger, smarter voice in Olympia. With two decades of frontline experience, Julia has successfully represented businesses of every size—from Main Street shops to the state’s largest employers—delivering wins on issues including unemployment insurance, workplace regulations, environmental policy, tax reform, alcohol regulation, tourism, and beyond.
Backed by a track record of results and trusted relationships with policymakers, PNW Advocacy brings bold strategy and seasoned leadership to the issues that matter most to Washington’s economy.
Our Approach
At PNW Advocacy, we go beyond representation—we become a strategic partner. We take the time to deeply understand our clients’ goals and challenges, crafting tailored strategies that drive real results. Our approach is rooted in collaboration, clarity, and trust, and we leverage strong, long-standing relationships with policymakers to ensure your voice is heard and respected. With every engagement, we bring precision, integrity, and a relentless focus on impact.
Julia Gorton, Principal
Julia Gorton is a seasoned strategist with nearly two decades of experience in advocacy, political strategy, and public affairs. She has led high-impact teams and campaigns, securing over $2.7 billion in pandemic relief for Washington businesses—including more than $100 million for the hospitality sector, the only industry in the state to receive this level of targeted support.
Known for her ability to navigate complex policy landscapes, Julia has driven solutions in challenging areas such as employment law, workplace safety, and employee benefits. She is a trusted voice in Washington’s policy arena, serving on the state’s Unemployment Insurance Advisory Committee, the Paid Family Leave Advisory Committee, and as chair of Enterprise Washington, an organization dedicated to advancing pro-business political outcomes.
Julia holds a B.A. in Political Science and Social Studies from Western Washington University. Her track record of results, deep policy knowledge, and ability to forge consensus make her a powerful advocate for Washington’s business community.
Our Services
Advocacy
Election Strategy
Grassroots
We advocate for Washington’s employers and industries at every level of state government—before the legislature, executive branches, and regulatory agencies. Our impact is driven by a deep understanding of policymaking, strategic message development, effective coalition building, and the trusted relationships we've built over decades. We don’t just represent our clients—we position them to shape outcomes.
Grassroots
Election Strategy
Grassroots
PNW Advocacy brings decades of experience in building and executing powerful grassroots campaigns that move the needle. Whether you need to amplify an existing effort or build a strategy from the ground up, we deliver customized support to meet your goals. From message development to full-scale campaign management, PNW Advocacy is your partner in mobilizing voices, shaping opinion, and driving impact where it counts.
Election Strategy
Election Strategy
Public Relations Strategy
We provide comprehensive support to help clients navigate the political landscape with confidence. We offer expert advice on polling and research to uncover key voter insights, candidate evaluation to assess opportunities and risks, and strategic guidance on political spending to maximize impact. From message development to ground game planning, we drive meaningful campaign engagement that delivers results.
Public Relations Strategy
Strategic Planning & Team Development
Public Relations Strategy
PNW Advocacy provides end-to-end public relations strategy—crafting clear, compelling talking points, offering expert guidance on PR firm selection, and ensuring effective oversight or support of internal teams or external partners. Whether you’re navigating a high-stakes moment or building long-term visibility, we align messaging, media, and execution to protect and elevate your organization.
Strategic Planning & Team Development
Strategic Planning & Team Development
Strategic Planning & Team Development
We help organizations chart a clear path to long-term success through customized strategic planning to develop your team. Our services include hands-on team building, training, and mentorship designed to develop leadership, strengthen collaboration, and empower employees. From vision to execution, we equip your team to deliver lasting results.
Crisis Management
Strategic Planning & Team Development
Strategic Planning & Team Development
PNW Advocacy helps organizations prepare for and respond to critical moments with speed and clarity. Our team works closely with clients to identify when issues escalate into crises, assemble the right internal and external response teams, and provide hands-on guidance throughout every stage of the crisis. From protecting reputation to restoring trust, we help you lead with confidence when it matters most.
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